Direct Mail

Agency: Unit 7

Client: Reliant Energy

 

“Reliant Energy provides
residential electricity in a
competitive market. The
piece at right promoted a
secure rate that would last
18 months. It folded out
into a usable calendar.”

 

Copy: (outside) Sure, your current rate may be low, but how long will it last?

 

(first reveal) More than 6 months?

 

(second reveal) More than 12 months?

 

(final reveal) How about a whole
18 months? Switch today and get
a secure rate for 18 months, plus a

$50 Welcome Bonus.

 

 

 

 

"At right are two postcards in
a mail stream for people
moving to a new home."